The Forecast

Summer is in full swing, but fresh flakes aren’t far off. See what’s up next for SMITH and get psyched for frostier days ahead.

Sunny Days Are Still Ahead

And new sunglasses are still incoming.

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Fresh Prescription Frames Dropping Soon

From all-new styles to existing favorites in new sizes.

Shop New RX Shop All RX

Already Thinking About Winter?

Us too.

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SMITH Presents

Pursue Your Thrill: Outer Banks

The second short film of our multi-part series just dropped!

Watch Now

Explore the Latest

  • The Lowdown: July 2026

    The Lowdown: July 2026

    From World Cup wins and local group rides to BTS of new product drops, see what we got up to before the dog days of summer set in.

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    The Lowdown: July 2026

    From World Cup wins and local group rides to BTS of new product drops, see what we got up to before the dog days of summer set in.

    Read More
  • The Best Sunglasses for Running: Smith Optics Performance Guide

    The Best Sunglasses for Running: Smith Optics Performance...

    Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity.

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    The Best Sunglasses for Running: Smith Optics Performance...

    Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity.

    Read More
  • Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX

    Breakfast of Champions: Casual Observations From a week w...

    Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit.

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    Breakfast of Champions: Casual Observations From a week w...

    Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit.

    Read More
  • Your Guide to Prescription Inserts for Goggles and Sunglasses

    Your Guide to Prescription Inserts for Goggles and Sungla...

    When you’re out on the trails or on the mountain, the last thing you want to worry about are itchy dry contact lenses or fumbling with glasses that are better...

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    Your Guide to Prescription Inserts for Goggles and Sungla...

    When you’re out on the trails or on the mountain, the last thing you want to worry about are itchy dry contact lenses or fumbling with glasses that are better...

    Read More
  • When Should You Replace Your Bike Helmet?

    When Should You Replace Your Bike Helmet?

    Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central command center (your noggin), shields...

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    When Should You Replace Your Bike Helmet?

    Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central command center (your noggin), shields...

    Read More
  • Performance Sunglasses

    Explore bestselling frames for big days on the trail and in the saddle.

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  • Bike Helmets

    Check out the latest updates and additions to our award-winning collection.

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  • Lifestyle Sunglasses

    New colors and everyday sun styles out now, just in time for spring.

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